Bottle of SUR Tequila and Artisan Box on bar top

Extra Añejo Tequila Made From 100% Pure Organic Blue Agave

SUR TEQUILA honors the memory of Big Sur pioneer, Joseph William “Billy” Post. When Billy passed in 2009, Big Sur lost a respected community leader who loved to share stories of Big Sur’s history and its pioneers with a warm smile over a slow sip. In Billy’s memory, partial proceeds from the sale of each bottle are donated to the Post Ranch Big Sur Community Fund.

Mike Freed & David Lockwood signatures

MIKE FREED

DAVID LOCKWOOD

Extra Añejo Tequila Made From 100% Pure Organic Blue Agave

SUR TEQUILA honors the memory of Big Sur pioneer, Joseph William “Billy” Post. When Billy passed in 2009, Big Sur lost a respected community leader who loved to share stories of Big Sur’s history and its pioneers with a warm smile over a slow sip. In Billy’s memory, partial proceeds from the sale of each bottle are donated to the Post Ranch Big Sur Community Fund.

Mike Freed & David Lockwood signatures

DAVID LOCKWOOD

MIKE FREED

Our Process

SUR TEQUILA is meticulously crafted at Tequila Las Amèricas (NOM 1480) in Jalisco, Mexico. It is owned and operated by the Montes Family, third-generation agave farmers and distillers.

Billy Post, the inspiration for SUR J.W.P. Tequila

In Memory of
William “Billy” Post

A fourth-generation Post in Big Sur, Billy worked the family’s cattle ranch growing up. An expert horseman and wrangler, he had vast knowledge of Big Sur’s flora and fauna. A sharpshooter, he joined the Marines in 1941 and became a rifle instructor.